**May 2026** is a stabilization month after a difficult April, with SEO sessions at **38,059** (<span style="color: #ef4444">-2.2%</span> vs M-1, <span style="color: #ef4444">-34.0%</span> vs Y-1) and **287 conversions** (<span style="color: #ef4444">-1.4%</span> vs M-1). The core markets held roughly flat while the homepage continued its NavBoost recovery, with the two problematic Facebook campaigns paused on May 5.

<span style="color: #1febf2; font-weight: 600">Key highlights:</span> **Italy rebounded** strongly to **39 leads** (<span style="color: #33d26b">+95.0%</span>) ⭐, the standout of the month. The **English market** held at **203 leads** (<span style="color: #ef4444">-3.3%</span>), with "hair transplant turkey" stabilizing at **#9** while dedicated pages stayed strong ("beard transplant turkey" **#1**, "dhi hair transplant in turkey" **#2**). **French** softened to **34 leads** (<span style="color: #ef4444">-19.0%</span>) but headline positions held ("greffe de cheveux fue turquie" **#1**, "greffe de cheveux turquie" **#5**). **London** eased to **11 leads** (<span style="color: #ef4444">-42.1%</span>) on a small base. **LLM traffic** came in at **298 sessions** (<span style="color: #ef4444">-25.9%</span>) and **7 leads** at a **2.35%** conversion rate, still far above the SEO average.

<span style="color: #33d26b; font-weight: 600">Recommendation:</span> Positions held through the May Core Update (May 21 to June 2), a good sign during a turbulent rollout. Stay the course on the EN authority push: the first meaningful ranking recovery on "hair transplant turkey" is expected across June and July as NavBoost signals normalize.